SSFM ADOPTS-A-HIGHWAY

Adopt-A-Highway – you’ve seen the signs everywhere. SSFM has adopted its very own roadway to love and care for. And ours is not just any stretch of pavement. It’s two-miles along Honolulu’s waterfront, where the Nimitz Highway morphs into Ala Moana Boulevard, from Maunakea Street to Piikoi Street. SSFM’s adopted thoroughfare accommodates over 60,000 vehicles a day. Coincidentally, SSFM is engaged in project management for the Ala Moana Boulevard Elevated Pedestrian Walkway, located along the route. We’ll help keep this signature highway clean and inviting by quarterly picking up any accumulated trash.

More than two dozen SSFM volunteers recently took part in the first clean-up of our two-year engagement. Adopt-A-Highway is not just about cleaning our Āina. It’s also an important part of the Islands’ environmental ethos and SSFM’s Commitment to Resilience, by preventing trash from entering the ocean.

“The Adopt-A-Highway program is another opportunity for SSFM to not only give back to our community, but to care for a highway within a few blocks of our Honolulu office. Ala Moana Boulevard is traveled daily by many of our colleagues. Having the firm make this commitment is especially meaningful.”

 Rona Sensano  Adopt-A-Highway Team Leader